NOE TRADE POLAND

Nasze zadania:

Analiza rynku / Strategia marketingu i sprzedaży / Naming / Branding / Packaging design

We invite you to the world of incredible taste and adventure! Here is the result of our extraordinary collaboration with NOE TRADE POLAND, distributor of wines from Proshyan Wine, where we had the pleasure to build a marketing strategy, product development, branding, and design in partnership with vagse for two wine brands produced in Armenia. This exceptional project invited us to explore Armenian culture, the Caucasus region, and the unique taste of wine, enabling us to create a distinctive line of products that Polish consumers will love for their flavor and intriguing design. The bar was set very high, but the reward was nominations in the Art of Packaging 2021 competition for this project in the Professional category.

Arevot Blur is one of the three brands created for NOE TRADE POLAND, designed specifically for connoisseurs. This premium-level product was intended to delight with its taste and intrigue with its design. Our role was to create an Armenian name that would be melodious and easy to remember for consumers in Europe. Arevot Blur translates in Armenian as “sunny hill” – a symbol of the Caucasus, represented by Mount Ararat. Additionally, our task included crafting the brand architecture, design, and selecting the grape variety that would enchant even the most discerning customers with its flavor. We succeeded! The entire concept is infused with an Eastern design aesthetic, featuring characteristic ornamental elements and gold. Luxurious indeed! 🙂 The brand SIREL, meaning “beloved” in Armenian, is dedicated to retail and HoReCa channels, offering a range of dry and semi-dry wines. The realistic design of the label strongly influences the consumer’s imagination and perception of the product as aromatic and intense in flavor.