The client entrusted us with designing a logo for their sub-brand – Kindly Garage, reflecting a passion for automotive and targeting fans of the Poczciwy Krzychu’s YouTube channel. As part of a product line featuring four car fragrances, our task was to create catchy names unique to each scent and label designs that capture the brand’s spirit.
The result of our work is a dynamic logo combining racing elements with street culture, reflecting our client’s automotive preferences. The simple yet striking emblem in the form of a wheel rim perfectly complements the sub-brand name – Garage. The product names (Hot Lap, Keep Rollin’, Just Crusin, Let’s Drift) are bold phrases inspired by racing slang, individually tailored to each fragrance bottled.
The label designs are the crowning achievement of our work. Their colorful graphics draw from street art, an integral part of automotive culture and street racing. Kindly Garage products not only smell fantastic but also stand out on store shelves, attracting automotive enthusiasts and fans of Poczciwy Krzychu.
