We are very proud that the owners of MyBiove entrusted the IYO team with their new cosmetic line dedicated to the retail market. Our task was to create a brand name derived from the name Nela, close to our client, along with designing the logo and developing the entire brand architecture and packaging design. The process was preceded by a detailed market analysis, consumer research, and the development of a strategy for the entire product line: packaging sizes, dosing, visual direction, and communication tailored to the product category and the selected target group of young women. The overall design is simple and minimalist. Adding a delicate silver to the palette of appetizing powdery pastels enhances elegance and makes the packaging visually captivating. It delights the eye, commands attention wherever it is placed, and makes a woman not want to part with it, craving even more color. And that was precisely the goal!
NELLA CODE
Nasze zadania:
Analiza rynku / Strategia linii produktowej / Naming / Kreacja logotypu / Branding / Packaging design
Firma MyBiove specializes in hypoallergenic next-generation cosmetic products. Their mission is to provide sustainable, safe for people and environmentally friendly solutions and formulas that are simple, natural, effective, and safe. MyBiove successfully combines new technologies with knowledge and expertise in biology, chemistry, medicine, and new technologies.
