Due to the nature of the product and its profile, the client envisioned both a logo and a redesign of labels in a traditional form, yet they also wanted the packaging to stand out in the natural honey market and reflect the brand’s ethos. It had to be sweet, pastel, and delicious. The project was intended to launch a new line of fruit honeys with potential for other product ranges in the near future, including retail sales of natural products.
We proposed a logo created by combining the apiary’s name in a traditional serif font with a sansserif minimalist and rhythmic claim: “NATURA Z ULA”. The emblem features a honeybee shape designed in a single-line drawing style to impart delicacy and simplicity to the illustration. The new labels adopt a modern, light, and painterly form. We incorporated transparent color spots to distinguish flavors. The overall presentation is delicate, light, and effectively conveys the sweetness of honey.
Consistent with the developed design, we created additional promotional materials for both online and offline channels, along with a visually appetizing product photoshoot.
