The client commissioned us to create a promotional folder along with a map for touring the vineyard, complete with a legend, descriptions of grape varieties and wines, as well as the history of the estate and the Winnica Silesian brand. The next step was to supplement the printed folder with an audio-guided tour of the vineyard and its history. This solution caters to an increasing number of wine enthusiasts from Winnica Silesian who wish to explore its origins and enjoy not only the taste but also the picturesque vineyard hills, a truly charming location.
Through multiple visits to the vineyard, we meticulously familiarized ourselves with the layout of each grape variety. Using graphic design software, we manually recreated the vicinity of the vineyard, referencing Google Maps. The package was complemented by a legend detailing the grape varieties and wines produced by the family. Deeply engaged in the cultivation of vineyards, wine production, and the history of the client’s family business, we collaborated closely with the owners to create the vineyard’s origin story. This included crafting a narrative for a multimedia walking tour, narrated by the family patriarch Jarosław Mazurek and his daughter Sonia, alongside winemaker Esben. We recorded their stories in two languages to enrich the experience for the many visitors to Winnica Silesian.
