According to National Geographic, 18 billion pounds of plastic end up in the oceans every year, and there is a floating plastic patch in the Pacific Ocean the size of Texas. Sustainability is not just another trend in packaging design; it’s a global movement. More and more people are becoming environmentally conscious, choosing to reduce our carbon footprint to create a more sustainable future.
One way to achieve this goal is by reducing packaging waste. The anti-plastic movement is gaining worldwide popularity. Using plastic packaging is now considered passé and environmentally unfriendly.
Many brands are replacing their plastic packaging, which harms sea turtles, with more eco-friendly
materials that are biodegradable, recyclable, or reusable, such as:
• Paper
• Metal
• Glass
• Canvas
• Wood
• Pulp
Sustainability is rapidly transcending the trend level and becoming an expectation in packaging design. People do not want to see plastic on store shelves. To keep up with the times and earn some PR points, switching to sustainable packaging materials and bags is essential.
How can brands innovatively approach sustainability? What will set them apart from other brands? How can these innovations and differences be expressed on packaging to capture consumer interest? These are intriguing topics for discussion 🙂
